Sunday, January 29, 2012 SERENGETI PREMIUM LAGER NEW LOOK LAUNCH SAME BEAER , same quality *SERENGETI LAGER YAZINDUA NEMBO YENYE MUONEKANO MPYA WA DHAHABU, LAKINI BURUDANI ILEILE

With over 200 invited guests from various parts of the country, including consumers, Serengeti Breweries Ltd stakeholders and the media fraternity, the celebration of a new beginning of the definitive Serengeti Premium Lager was witnessed.

The launch Serengeti Premium Lager at this prestigious venue was a vibrant and refined event, graced by the Permanent Secretary, Ministry of Industries, Trade and Marketing, Mrs Joyce Mapunjo.

As he welcomed the invited guests, 

Mr. Ephraim Mafuru, Director of Sales and Marketing, asserted that the beer with its new look has the same great taste and quality. He said, “Serengeti Premium Lager is known for its great quality and taste, has scooped gold medals at international platforms like DLG & Monde, and is also proud to be the first lager manufactured in Tanzania to be 100% malt. The beer has recorded a historic growth in both value and volumes. The new appearance relates better now to both our male and female consumers.”

The new look encompasses a new label, with a more golden look that aspires to modernity.

Addressing the invited guests, Managing Director of Serengeti Breweries Limited, Mr Richard Wells, said: “As part of Diageo, at SBL we have embraced core principals, and the quality of our products is key. We believe in producing using the best ingredients there are in the most hygienic environment.” 

 

Mr. Wells also touched briefly on SBL social responsibility projects, “We are enjoying amazing growth in our company and in the light of this I would like to point out that we are sharing our success with the community that surrounds us, through projects including water of life, skills for life, health and environment. We have provided clean water to hospitals, built an optical clinic in Moshi, planted trees in various regions and, in collaboration with EABL Foundation, sponsored students who are underprivileged, among other initiatives.”

The guest of honour Mrs. Joyce Mapunjo congratulated Serengeti Breweries Ltd. on its commendable growth. She said, “I constantly address gatherings of this nature, and one thing I repeatedly point out to organisations such as SBL is to produce products that are competitive internationally in quality as well as packaging. A product like that launched here today, is a good example of one that will surely pass in markets 

outside our borders. I do laud Serengeti Breweries today. I would also want to personally congratulate the Board of Directors on the Moshi Brewery which was officially launched towards the end of last year by our Prime Minister. I want to assure you that the government will continue with its colossal support to the private sector.” 

 

The launch which commenced at around 7pm with invited guests chatting away and waiting for the unveiling, marked a new beginning for the iconic

and distinctly tasteful lager. The signature moment was the new look bottle emerging from under water, a concept that wowed the audience. There were testimonials from Serengeti Breweries Limited stakeholders speaking about how far they have come with this brand and the successes along the way. Great entertainment, food and drinks creamed it all.

Please remember to drink responsibly, strictly 18+

Katibu Mkuu Wizara ya Viwanda Biashara na Masoko B. Joyce Mapunjo katikati akiwa katika picha ya pamoja na uongozi wa Kampuni ya bia ya Serengeti mara baada ya kuzindua rasmi bia ya Serengeti katika muonekano wa Dhahabu, uzinduzi uliofanyika jana jioni kwenye hoteli ya Golden Tulip jijini Dar es salaam na kuhudguriwa na wadau mbalimbali na wageni waalikwa.

Kutoka kulia ni Emilian Rwejuna meneja masoko (SBL) Mark Tyro Mkurugenzi wa Usambazaji, Ephraima Mafuru Mkurugenzi wa Masoko, Mgeni rasmi Katibu Mkuu Viwanda, Biashara na Masoko Joyce Mapunjo, Mkurugenzi mtendaji wa (SBL) Richard Wells na kushoto ni Zohra Moore Meneja wa Huduma IPP wakipozi kwa picha huku wakiwa wameshikilia chupa mpya ya Serengeti Lager iliyo katika muonekano wa Dhahabu

Chupa mpya ya Serengeti Lager yenye muonekano wa wa Dhahabu ikiibuka kutoka katika maji mara baada ya kuzinduliwa rasmi jana usiku.

 

Ni moja ya Shamrashamra wakati nembo mpya ya Bia ya Serengeti Lager ikizinduliwa Golden Tulip jana

Katibu Mkuu Wizara ya Viwanda Biashara na Masoko B. Joyce Mapunjo, hapa alikuwa akifuatilia kwa Makini Kuona Chupa mpya ya Serengeti Lager yenye muonekano wa wa Dhahabu itakavyo ibuka kutoka katika maji.

 

Katibu Mkuu Wizara ya Viwanda Biashara na Masoko B. Joyce Mapunjo akizungumza katika uzinduzi huo

Mkurugenzi mtendaji wa kampuni ya bia ya Serengeti (SBL) Richard Wells akizungumza katika uzinduzi huo wakati alipomkaribisha mgeni rasmi.

Ephraima Mafuru Mkurugenzi wa Masoko kampuni ya bia ya Serengeti akizungumzia mafanikio mbalimbali yaliyopatikana katika taifa kupitia bia ya Serengeti Lager.

Mark Tyror Mkurugenzi wa Usambazaji kulia na Ephraima Mafuru Mkurugenzi wa Masoko kampuni ya bia ya Serengeti wakionyesha nembo mpya ya bia ya Serengeti Lager. Mrembo wa Serengeti Lager akipozi kwa picha na huku akionyesha Nembo mpya ya Bia ya Serengeti Lager

Mkurugenzi wa Usambazaji Mark Tyro kushoto akipozi kwa picha na marafiki zake Kutoka kulia ni Mkurugenzi mtendaji wa kampuni ya bia ya Serengeti (SBL) Richard Wells, Ephraima Mafuru Mkurugenzi wa Masoko kampuni ya bia ya Serengeti na Mwisho ni Meneja wa Mahusiano kampuni ya bia ya Serengeti Nandi Mwiyombela

 

Hapa ilibaki burudani tu.

Ephraima Mafuru Mkurugenzi wa Masoko kampuni ya bia ya Serengeti akiongea na mkurugenzi wa Extra Bongo Kamalade Ali Choki , kulia ni Meneja Masoko wa (SBL) Emilian Rwejuna

Bila hii Meza Mambo si singeweza kwenda kama yalivyofana.katika uzinduzi rasmi wa Bia ya Serengeti.(We paparazi usituandike sisi nenda kapige picha huko watu wanaburudika na SERENGETI Bhana, ni wakati wa kufurahia Kinywaji chako kipya cha Kitanzania inayokuja na katika muonekano wa Dhahabu,).yaani Full Kujiachia hiyo jana.

Wageni waalikwa mbalimbali wakiwa katika uzinduzi huo.

Kikundi cha ngoma za asili kikitoa burudani katika uzinduzi huo.

Dada Ritah Mchaki meneja wa bia ya Tusker katikati akipozi na wadau kutoka kampuni ya bia ya Serengeti,

Meneja wa kiinywaji cha Serengeti Lager Allan Chonjo katikati anaonekana akitoa maelezo kwa Mkurugenzi wa Kampuni ya bia ya Serengeti Richard Wells kushoto, huku akimsikiliza pamoja na Meneja Masoko wa kampuni hiyo Emilian Rwejuna kulia katika kupanga  Mikakati ya Shughuli. 

Meneja wa kiinywaji cha Serengeti Lager Allan Chonjo katikati, akifuatilia jambo wakati wa uzinduzi huo

Rapa mahili wa Extra Bongo Maarufu kama Furgason akighani akisikilizia Utamu wa Serengeti Bia katika Usiku wa Burudani na Uzinduzi ,akimsikilizia mnenguaji mahiri wa bendi hiyo Aisha Madinda wakati alipokuwa akicheza.

Hivi ndivyo ulivyo  muonekano huo wa dhahabu Mwenyewe unaona 

Wanenguaji wa bendi ya Extra Bongo wakifanya vitu vyao wakati Serengeti Bia, ilipozinduliwa hapa walikuwa moja na mbili  jukwaani.

Wadau kutoka R$R wakiwajibika katika kukamilisha shughuli hiyo. 

Wadau mbalimbali waliohudhuria katika uzinduzi wakiburudika. 

 CHEERS NA SERENGETI LAGER KINYWAJI BORA ZAIDI TANZANIA-NEMBO MPYA YA DHABABU -RADHA ILE ILE- NA CHUI MPYA TANZANIA.(Picha na Shaabanmpalule.blogspot.com)