Fikirte Addis (centre) is looking at increasing her overseas sales
She adds that Ethiopians take great pride in the country's ethnic diversity - about 84 languages and 200 dialects are spoken - and in displaying allegiances through clothing at special events such as weddings and festivals.
Her clothing line, Mafi, specialises in ready-to-wear garments offering a notably funky take on the country's ethnic melting pot, and one that has proved successful.
In 2012 Ms Mahlet won the Origin Africa Design Award, and showcased her work at African Fashion Week New York.
Home-spun skills
Ethiopia's successful fashion designers are predominantly women who grew up surrounded by traditionally woven cotton fabrics, and did not need to be taught the tailoring and embroidering skills required to make beautiful and delicate clothing.
At the same time, a lack of formal fashion design education is preventing many Ethiopian designers from breaking out internationally, says Ms Mahlet, who is self-taught, and credits Google Search as her primary tutor.
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Fikirte Addis (centre) is looking at increasing her overseas sales
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